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New site to feature cutting edge technologies for baby care applications
March 1, 2024
By: Karen McIntyre
Editor
Drylock Technologies will establish a baby diaper manufacturing site in Reidsville, NC, creating 300 jobs. The 430,000-square-foot plant will be Drylock Technologies’s second U.S. site and 10th globally. It will feature cutting edge technology to produce baby diapers and pants. The investment is part of Drylock’s strategy to follow its customers. Seven years ago, Belgium-based hygiene specialist began U.S. production of adult incontinence products in Eau Claire, WI with a multi-million investment, to meet increasing demand for high quality baby care products in North America. Establishing baby diaper manufacturing to the U.S. will allow Drylock Technologies to deliver innovative solutions more swiftly and efficiently and to provide its clients in the U.S. with unparalleled speed to market.
“People often asked me when I would be establishing a baby products plant in the USA- and I’m very happy to say that the time is now,” says CEO, Bart Van Malderen. “In 2023, we reached in excess of €1.2 billion in sales, but we’re eager to keep growing. The next step we’re taking towards further growth is to open a baby care products plant in North Carolina. With a localized manufacturing presence, we can support faster product development for our USA customers and empower them with an unparalleled speed to market.
“The move is part of our strategy to follow our customers: it is answering the increasing demand for baby care products among our valued North American customers and serves as the perfect addition to our plant in Wisconsin, which has served as the bedrock of our incontinence products business in the USA for seven years,” he adds.
Drylock Technologies is heavily focused on the retailer brands segment of the hygiene market where it has partnerships in both the baby and adult care markets. Retailer brands continue to see continued growth, driven by enhanced product quality and range extensions, optimized positioning and high innovation levels, while also bringing more sustainable solutions, all designed to compete directly with national brands. Retailer own brands have become the perfect answer for consumers who are looking for value for money without compromising quality. Additional Reading: Global Hygiene Manufacturer Drylock Technologies Grows from Zero to 1 Billion in Just 10 Years
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